Category Archives: Olympics

Glaceau’s Olympic Ad Policy: Hide the Ink

You mean it works for an accused sex offender!?! Spectacular, Vitamin Water!!* Or powerful enough, ah fuck it.

Today I was browsing through the newest Sports Illustrated, you know, the one declaring 6 Time Olympic Gold Medalist Michael Phelps “On the Verge”, and was lucky enough to happen upon a bizarre two-page ad from Glaceau Vitamin Water featuring Lebron James, Kobe Bryant, and Dwight Howard. After investigating the Ad**, I discovered how spectacularly lazy, and Anti-Tat, Vitamin Water’s Ad Department has become.

After failing to find a digital copy of the print version, I found the picture above, which I immediatelly recognized as the exact picture used in the supposedly “new” SI ad. The only difference: the SI ad’s picture of Kobe is reversed, making his Tat-Heavy*** right arm hidden from the reader’s view****.

Also hidden from view are LBJ’s Upper Arms, making him the only player in the Ad rocking the T. The other, Dwight Howard, is hanging from a floating rim in the background, pious shoulders bare for all to see. So, what up Vitamin Water? What’s with the Tat-abandonment?

*Too dated?

**By investigate, I mean I searched for the pic on Google

***It’s a big Tat, even if it’s only one

****Possibly also hidden from view is Kobe Bryant himself. In the Vitamin Water Ad, he’s rocking a more prominent shnozz and longer hair absent from an SI spread two pages earlier. Looks like Tim Thomas is supplementing.

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Filed under Basketball, Dwight Howard, Kobe Bryant, Lebron James, Olympics, Vitamin Water