Glaceau’s Olympic Ad Policy: Hide the Ink

You mean it works for an accused sex offender!?! Spectacular, Vitamin Water!!* Or powerful enough, ah fuck it.

Today I was browsing through the newest Sports Illustrated, you know, the one declaring 6 Time Olympic Gold Medalist Michael Phelps “On the Verge”, and was lucky enough to happen upon a bizarre two-page ad from Glaceau Vitamin Water featuring Lebron James, Kobe Bryant, and Dwight Howard. After investigating the Ad**, I discovered how spectacularly lazy, and Anti-Tat, Vitamin Water’s Ad Department has become.

After failing to find a digital copy of the print version, I found the picture above, which I immediatelly recognized as the exact picture used in the supposedly “new” SI ad. The only difference: the SI ad’s picture of Kobe is reversed, making his Tat-Heavy*** right arm hidden from the reader’s view****.

Also hidden from view are LBJ’s Upper Arms, making him the only player in the Ad rocking the T. The other, Dwight Howard, is hanging from a floating rim in the background, pious shoulders bare for all to see. So, what up Vitamin Water? What’s with the Tat-abandonment?

*Too dated?

**By investigate, I mean I searched for the pic on Google

***It’s a big Tat, even if it’s only one

****Possibly also hidden from view is Kobe Bryant himself. In the Vitamin Water Ad, he’s rocking a more prominent shnozz and longer hair absent from an SI spread two pages earlier. Looks like Tim Thomas is supplementing.

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2 Comments

Filed under Basketball, Dwight Howard, Kobe Bryant, Lebron James, Olympics, Vitamin Water

2 responses to “Glaceau’s Olympic Ad Policy: Hide the Ink

  1. gringo loco

    I think you have too much time on your hands. So they flipped the image and the tats happened to be on the other arm. But you can still see Lebron’s tats. What’s so “lazy” about flipping the direction of an image so it works with the full creative? This ad is bad ass bc these guys are taking it to the world in china

  2. jays08

    Stewie,
    -There’s no doubt I have too much time on my hands. I write a universally ignored blog. I am also responding to your comment.
    -The “full creative” being the ancient Chinese setting featuring a floating rim and spontaneous fireworks. Yeah, Kobe turning to his right wouldn’t fit in with this aesthetic.

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